We are all aware of the vicious circle that new grads and professionals face—employers want you to have work experience before they will hire you, but you can’t get a job without having experience in your chosen industry.
So, how are you supposed to get work as a writer if you can’t get experience anywhere?
It’s time to use one of those writerly tools that you have hidden away in your back pocket—your creativity. If you can’t find work to put in your portfolio, you’re just going to have to make some for yourself. Because the writing industry is booming with non-fiction postings right now, I’ll focus on how to build your portfolio as an online content creator.
To start, you’re going to have to do some writing that will showcase your skills, whether you’re getting paid for it or not. As someone who has been part of the hiring process for a number of writers, I can tell you that we like to see a variety of pieces, but prefer when at least one is tailored to our industry.
So if you can’t find paid or volunteer work, or what you have done isn’t necessarily relevant or appropriate for the jobs you are applying for, you need to start creating content specifically for your portfolio. That means writing for the sole purpose of having pieces to show potential employers.
Based on what I would want to see, potential topics include:
- Tech content related to new products, services, news, and more. Pick something that you want to know more about so that at least you are learning something new while writing.
- Real estate content about landlords, renters, the housing market, DIY projects, selling and buying tips, and first-time buyer and credit information. This is stuff you’re going to have to know at some point anyway, why not start now?
- Small business and entrepreneurship posts about startups, employment, marketing, and anything in between. You’re basically doing that now if you are trying to start a freelance career, so write about your personal experiences.
- Industry news and changes related to the places you are hoping to be hired at. Don’t be so specific that you can only use one piece per application, make your content general enough that you can show it to a variety of employers.
- Writing and editing advice and tips. Show off your skills by working your way towards becoming an influencer in the industry. You can cover things like the technical aspects or talk more about creating a company voice and language.
- Digital marketing trends. Generally, employers hiring writers now want them to know about SEO and other content-based technicalities. Write about how SEO works, how to use it best, and why it is important.
Aside from writing about these topics, make sure that you showcase your abilities in being a versatile writer. Switch up the type of posts that you are making by writing in a variety of ways, such as:
- List posts
- Case studies
- Short-form posts
- Sales focused content
- SEO heavy pieces
And make sure that you follow best online writing practices with your content, whether you are sending it as a digital attachment or printing it out. That means that you need to make sure that you:
- Have titles and headers.
- Break up big chunks of content.
- Follow best linking practices (specifically regarding anchor text).
- Use bullet lists.
- Avoid multiple fonts and overusing bold and italics.
- Cite sources.
- Never, ever plagiarize.
Although you aren’t going to be able to say that you wrote this content for a popular website or other online publication, your desire to showcase your skills shows both initiative and determination.
It also shows that, regardless of your lack of experience in the industry, you are fully capable of creating quality content, and that you really do know what you are doing.
Just make sure that you edit carefully and that your samples really are well done. To get an idea of what your dream employer wants in terms of content, spend some time looking around their blog to get a feel for their style and tone before you apply. That will help you to figure out which pieces are best to send them.
And don’t forget to switch up your style between pieces. It’s nice to see versatile writers who can go from sleek, enticing copy, to informational guides, to casual blog posts.
Once you feel that you have enough content, create a digital or printed portfolio, and show recruiters and hiring managers that you have what it takes.
Do you have a portfolio? Do you find it hard to get work as a writer?
I’m on Facebook if you want more.