While I am relatively content in my current position, I still make an effort to scope out new positions at different companies every once in a while. It never hurts to see what other opportunities are out there, and so this morning, I did just that.
But after looking through the results that came up after searching “Content Manager”, I regret the amount of stress and exasperation that I put myself through at not even 10:00 in the morning. Good grief.
First of all, I saw a position for a Social Media Manager that offered minimum wage. Intrigued, not because I wanted it, but because I was wondering exactly how amazing their company must be to pay someone that little, I clicked the posting. Now, I can’t even remember what the company was or how absolutely wonderful they were (which speaks for itself), but I do remember the requirements for the position.
They wanted someone with excellent written communication skills with experience in Photoshop, CSS, HTML, and JS, as well as a Master’s Degree. Oh, and aside from the responsibilities you would associate with the title, they also wanted someone who could write speeches, prepare reports, and, a little cherry on top for good measure, someone who had management experience. For minimum wage.
Next, I was taken on a different kind of journey. This time, the job title actually matched my search for “Content Manager”. A good sign. The posting was fairly straightforward, but there were a couple of typos, which just goes to show that yes, they really do need a Content Manager.
Since the posting looked relatively interesting, I decided to move onto the next phase of pre-application investigation: I reviewed their website. Oh, boy. Here are some of the issues that I can remember:
- On their About page, the company name was spelled incorrectly (an obvious typo).
- They had links to their Team, Websites, and Company pages that just redirected back to the Home page.
- Their social media links also went back to the Home page.
- They had nothing on the site to indicate that it was under construction.
While this may not seem as bad as my first finding, I felt it was a bit of a slap in the face. Why? Because the hiring company expects applicants to put in time and effort to apply for this position when they can’t even take the time to ensure that their posting is free of typos and to even mention that their site is in development.
And, as a potential candidate, I was decidedly unenthused after learning that I wouldn’t be able to view their site or social media pages. Something that virtually every applicant will want to do before sending in a resume.
Next was a position from a company that not only spelled the job title incorrectly but that I had worked for in the past, albeit in a different department. I’ll be honest and tell you that I looked at this position mostly out of curiosity and not genuine interest.
Now, this posting was a little more subtle in its faults, but it was a perfect example of how writers, communications professionals, and content leads are expected to “do all the things” in a role that should be specific to their skills.
This job wanted someone who would communicate effectively with clean writing and grammar, develop a cross-country marketing strategy, and create content for online, print, radio, and everything in between, aside from a plethora of other responsibilities.
Now, it doesn’t sound that terrible, I know. But the issue with it lays in the desire to have a writer who can create content for so many different platforms. Yes, we writers are versatile, but just because we know how to write for one medium does not mean we can write in another.
For example, writing for radio is a writing specialization. Certainly, any writer who wishes to can learn how to do it, but it isn’t something that we necessarily just know how to do. It isn’t a ready-made skill that we have in a back pocket, picked up while we took a general communications certification or degree.
Job hunting is hard enough on its own, without all of the garbage job postings and unrealistic expectations these postings seem to be looking for. We are writers. We create content. That does not mean that we can also code a website, design branding, kill it on social media, and essentially run the entire marketing department for a company.
And for those of us who can, minimum wage isn’t going to cut it.